Louise McDonnell - Social Media Expert

I have been working in the area of Digital Marketing since 2009 and have trained and coached over 20000 people on how to use social media as a marketing tool.  I am author of Facebook Marketing, The Essential Guide, the Bestselling, 2021 Social Media Planner & Guide and the newly launched, 2022 Social Media Planner & Guide.

2022 Social Media Planner & Guide

The 2022 Social Media Planner & Guide is for business owners or anyone working in the area of social media marketing.  The guide helps people save time and create more compelling social media content.  It is full of practical actionable advice.

There are 5 main sections in the planner

  1. Big themes which will influence both offline and online marketing and advertising in 2022.
  2. A review of the leading social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and how businesses should adapt their strategy on each channel for 2022.
  3. A workbook section on how to create a social media strategy
  4. A planning section with over 400 prompts for special days, organised month by month
  5. A week to view diary with bank holidays for US, UK and Ireland   
  6. Included in the planner is a link to a web-page with over €200 worth of free resources including monthly excel planning templates, hashtag libraries, a return on ad spend calculator, an organic reach calculator, a free social media training workshop and a link to register for a live social media masterclass in February 2022.

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Keynote Speaker

I really enjoy speaking at events for business organisations and community groups.  I speak about digital marketing, website marketing and social media.  I tailor my keynotes to suit the group I am addressing!  I have been described as being ‘inspiring’ and a ‘font of practical and valuable advice’.  Recently I have been a keynote speaker at the BizExpo.ie, The Wedding Suppliers National Conference, The Women's Inspire National Conference,   Social Media Summit Ireland, The Digital West Summit.  I am one of the headline speakers at the Innowave Summit 2019 in Bulgaria. 

Worldwide Recognition

I was voted as one of the top worldwide 50 Facebook Marketing Bloggers by Feedspot and Springboard.com listed me as one of the top 108 digital marketing experts worth following. BloggerLocal listed me as one of the top 10 worldwide Facebook experts and more recently Designwizard listed me as number 16 on a list of Ireland's top 50 marketers.