Course curriculum

  • 1

    Introduction to video marketing

    • Why video marketing needs to be part of your strategy
    • Why Video Needs to be Part of your Social Media Strategy
  • 2

    Learn about different categories of video content

    • Introduction to 4 different categories of video content
    • How to integrate video into your content plan
  • 3

    Best practice for producing video using a smartphone

    • Intro - Tips for Producing Video Using a Smartphone
    • Producing Video Using A Smartphone for Social Media
  • 4

    Editing video using 3rd party apps

    • Into - Editing Video Using 3rd Party Apps
    • Editing Video Using 3rd Party Apps
  • 5

    Shooting a video using a smartphone

    • Intro - Shooting video using a smartphone
    • Shooting video using a smartphone
  • 6

    Native Video on Faceook

    • Intro - Native Video on Facebook
    • Native Video on Facebook
  • 7

    How to Maximize LIVE Facebook Broadcasts

    • Intro - How to maximize LIVE Facebook broadcasts
    • How to maximize LIVE Facebook broadcasts
  • 8

    How to Remarket to People that Spend Time Watching our Facebook & Instagram Videos

    • How to create audiences (for Facebook & Instagram Ads) of video viewers
    • How to create audiences for Facebook Ads of people that have watched your Video Content
  • 9

    How to Interpret Video Stats on Facebook

    • Intro - How to interpret video stats on Facebook
    • How to interpret video stats on Facebook