This is a playback of a LIVE training session on how to use the Facebook pixel to remarket to website visitors, optimise your ad targeting and increase conversions on your website. By the end of the training you will understand

1. The function of the Facebook Pixel
2. How to Install the Facebook Pixel on your website
3. How to test if the pixel is properly installed and accurately recording data
4. How to set up warms audiences for Ads of people that have visited your website
5. How to use the Pixel Wizard
6. How to set up Conversion Ads using the Pixel

Basic requirements:

• You need a Facebook business page for your business
• You need to already have a website for your business