If you're investing in social media advertising, then it's time to master your Facebook Ads Targeting! You could run an ad with the best content in the world but if it's not going to the right people, then you're wasting your time and money.

With over 2.89 billion monthly active users, Facebook presents a huge opportunity for businesses to reach out and connect with potential customers when you target your audience strategically. Effective ad targeting will not only make your ads more successful, but it will also lower your overall cost of running them. 

In this session, Louise will show you how to target the right audience with the right message at the right time. 

Here’s what we’ll cover:

1. How to create Audiences for (Facebook & Instagram) Ads in Facebook Ads Manager
2. How to create an audience that matches your buyer persona
3. How to target people based on their demographics
4. How to create remarketing audiences
5. What Audiences to use and when
6. 
   

This session is free for members of the Academy or you can pay a once-off fee of €99 to access it with playback.