This session focuses on the importance of strategically planning your social media content and is step 3 of the 6 step system to success.

Planning social media content strategically is the key to successful advertising campaigns as it enables you to build brand awareness, grow warm remarketing audiences and therefore maximise sales opportunities. In this session we will look at:

1. Six Reasons Why We Plan Content Strategically
2. 5 Stages of the customer journey
3. 4 Categories of Content with ideas to populate your content calendar
4. How to maximize organic reach. 

This training is free for members of the Social Media Academy or you can pay a one off fee to access the session with playback.