If you're using Facebook ads and have a website for your business, there's one key tool you should start using right away to get the most out of your social media ads budget: the Facebook Pixel. The Facebook Pixel is a data gathering tool that gives you the ability to track and target your ads with laser precision. 

In this session, Louise will teach you how you can install and use the Facebook Pixel so that you can start creating ads that will really make an impact.

Here's what Louise will cover:

• How to install the Facebook Pixel.
• Choose Which Standard Event Actions to Track.
• What to send your website developer to set up your tracking correctly.
• How to analyse your Facebook Ads Tracking.

This training session is free for members of the Social Media Academy or you can pay a one-off fee of €99 to access it with playback.